I often wondered why so many musicians and artist have such a strong desire to be signed to a major label. On one hand, I understand the preverbal security blanket signing to a major record label provides. It is like suddenly going from being a struggling artist to having Daddy Warbucks take care of everything. Naturally the downside of this has some real hidden drawbacks because “Daddy wants his money back” with interest. With larger labels, the advantage of having the best distribution, radio marketing and a host of other teams at your disposal to ensure the project goes well is great… as long as your project makes money. If you are among the few that feel you really need the major record label to help you, I encourage you to look at any of the popular musician-story films. The two that come to mind are the Toni Braxton and TLC stories. They give a small peek into the ugly side of being under contract. Another less talked about aspect is the label that signs you and sits on you and your single release. Talk about taking the air out of the balloon! In this case, you can do nothing while you wait for them to give you an opportunity… sometimes to just be released. I know it will also happen with song licensing so be careful out there. Here are some of the best ways to get a leg up and your voice out there:
· Masterpieces Only –Do not throw junk out there and expect diamonds in response.
· Tag It – Make sure your song is identified. Learn how to tag your music
· Connect with Radio – Online radio first and follow up/support the station. Be grateful suppliers
· Have a Plan – MS Project, Mind Map or a sheet of paper. Get organized
· Network – You will not realize how powerful this is until you do it in every part of your life
Remember, the music business is a business. You have to create and develop your brand and start selling your preverbal cookies and cake before anyone wants a part of your action. If you don’t believe me, look at the next episode of Shark Tank and pay close attention to the questions they ask about sales and marketing. The business of music requires a business mindset. If you understand it’s about more than your wonderful creation, you might become a force all by yourself.
Major Indie Artist
