The Webster’s dictionary states that one of the definitions of saturation as being full or beyond satisfaction. Although it offers other definitions, that one stuck with me the most because it immediately made me think of fans. I suppose there are two schools of thought related to saturation and fans. One is give them more than they can handle where the other is making sure they are being satisfied with the product you are giving them.
From a social marketing standpoint, there are specific rules of engagement that one must follow. For example, I understand that putting more than one or two posts into Instagram is too much but Twitter needs 7-25 posts per day. I suppose that none of that matters if you are achieving your marketing goals and plans. Here some rules to live by:
· New Songs –Be careful to only post 30-60 second tease samples unless you plan to give it away
· Share – Get Tweet Deck to set up to provide regular posts that are about only select things
· Give Advice – Show your professionalism by teaching someone else something you learned.
· Be Consistent – This is the biggie for showing fans love. I try to connect and reset on Friday
· Pay Attention – Follow a blueprint, paying attention to what works and making changes
Remember, the music business is a business. You have to create and develop the correct approaches to get the attention you need, which will lead to serial fans. Without those fans, you’re not going to develop a following that will eventually lead to sales.
