I had a conversation recently with a new singer songwriter who was trying to figure out the best way to get her music in front of others to listen to. I told her that almost anyone can create a web presence but how you go about using the account will impact the result you desire. For example, if you have a Twitter or Instagram account, it will not benefit you if you don’t regularly and consistently post. I once heard a popular blogger state that you have to post so much to stay current that it can easily turn into a full time job and most of us have one of those already! Thankfully, Tweet Deck and Hootsuite can help with a lot of the social media aspects but I still believe one of the best ways to load music content is by using Youtube. In order to have the best advantage in using that platform, I would suggest a few of these tips to ensure your channel is liked and subscribed to:
· Enhance your specific channel for returning and new visitors
· Create a trailer video that talks about you or highlights you latest project. This is for new visitors
· Make sure you encourage your visitor to subscribe to your channel
· Make sure your title to your video is using “long tail” descriptions. It makes you more discoverable
· Make sure your descriptive information is more than a few sentences
· Make sure you have social media links in your channel
· Select your related channels that are similar to yours.
· Do cover songs or “spoofs” to showcase your skills as a singer or writer. This builds fans
· Youtube cards – you can put up to five ads that refer people back to your website or other pages
Find New Fans Through Youtube
